Discovering the Scientist Within offers an utterly unique approach to the research methods course. Rather than taking students through statistical methods one at a time, the authors provide a series of realistic and engaging case studies with each design-focused chapter presenting a single study start to finish. View More
This lecture introduces students to several different ways of manipulating independent variables. Some techniques covered include: mock Facebook profiles, priming, having participants count money, and viewing cute pictures.
Author: Gary Lewandowski